web design questionnaire

Web Design Questionnaire for Clients-60+ Questions with PDF Checklist

web design questionnaire

Effective web design is not just about creating visually appealing websites; it’s about understanding the client’s goals, target audience, and unique requirements. A well-structured web design questionnaire is a powerful tool that helps web designers gather essential information and insights from clients. In this article, we’ve compiled the 100 best web design questionnaires to empower you with the knowledge needed to craft engaging and impactful websites. From questions about design preferences to content strategy, let’s explore the key areas you need to cover with your clients.

Web design Questionnaire for clients with 60+ questions

  1. About the Client:

1.1. What is your company name?

1.2. Briefly describe your company and its services/products.

1.3. Who is your target audience?

1.4. Do you have an existing website? If yes, what is the URL?

1.5. What are your main goals for the new website?

  1. Design Preferences:

2.1. Do you have a logo? If not, do you need assistance in creating one?

2.2. What are your preferred colors and branding guidelines?

2.3. Are there any specific websites that inspire you or align with your design preferences?

  1. Content:

3.1. Do you have written content prepared for the website?

3.2. Will you need assistance in creating or editing content?

3.3. Do you have high-quality images or will you need stock images?

3.4. Do you require a blog/news section on your website?

  1. Functionality:

4.1. What is the primary purpose of your website (e.g., e-commerce, portfolio, informational)?

4.2. Do you need a content management system (CMS) to update the website yourself?

4.3. Are there any specific features or functionalities you want on the website?

4.4. Will you need multi-language support?

4.5. Are there any integrations required (e.g., payment gateways, CRM, email marketing)?

  1. Mobile Responsiveness:

5.1. Is it important for your website to be mobile-responsive?

5.2. How do you envision the website on different devices (e.g., smartphones, tablets)?

  1. SEO and Analytics:

6.1. Do you require search engine optimization (SEO) services?

6.2. Will you need help setting up website analytics (e.g., Google Analytics)?

  1. E-commerce (if applicable):

7.1. Do you need an online store?

7.2. How many products do you plan to sell?

7.3. Are there any specific payment gateways you want to use?

7.4. What shipping options do you offer?

  1. Timeline and Budget:

8.1. What is your desired timeline for completing the website?

8.2. Do you have a budget in mind for the project?

  1. Maintenance and Support:

9.1. Will you require ongoing website maintenance and support after launch?

9.2. Are you interested in website hosting services?

  1. Legal and Privacy:

10.1. Do you have any specific legal requirements or privacy policies that need to be included?

  1. Terms and Conditions:

11.1. Have you drafted any specific terms and conditions for the website’s usage?

11.2. Are there any disclaimers or legal notices that need to be included on the site?

  1. Social Media Integration:

12.1. Do you want to integrate your social media profiles into the website?

12.2. How would you like social sharing options to be implemented?

  1. Accessibility:

13.1. Is web accessibility a priority for your website? (i.e., ensuring it can be easily used by people with disabilities)

13.2. Do you have any specific accessibility requirements?

  1. Competitor Analysis:

14.1. Are there any competitor websites you would like us to analyze for inspiration or benchmarking?

14.2. What features or elements from competitor websites do you find appealing?

  1. Maintenance and Updates:

15.1. How frequently do you anticipate making updates to the website?

15.2. Will you or your team require training on how to manage the website and its content?

  1. Project Approval:

16.1. Who will be the primary point of contact for project approval and decision-making?

16.2. What is the preferred method of communication for project updates and discussions?

  1. Security:

17.1. Do you have any specific security requirements for the website, especially if it involves handling sensitive data?

  1. Testing and QA:

18.1. How do you envision the testing process for the website before launch?

18.2. Are there any specific testing scenarios or use cases we should focus on?

  1. Copyright and Ownership:

19.1. Will you require all intellectual property rights and ownership of the website and its assets upon completion?

19.2. Are there any copyrighted materials or licenses we need to consider?

  1. Post-Launch Support:

20.1. Will you need ongoing support and maintenance services after the website is live?

20.2. How soon do you expect issues or bugs to be addressed after reporting them?

  1. Referral and Testimonial:

21.1. Would you be willing to provide a testimonial or referral once the project is successfully completed?

  1. Project Sign-Off:

22.1. How will you signify your approval and acceptance of the final website design and functionality?

  1. Agreement and Payment Terms:

23.1. Before we proceed, we will prepare a formal agreement outlining the scope of work, deliverables, timelines, and payment terms. Please review and sign this agreement to initiate the project.

23.2. What is your preferred method of payment? (e.g., bank transfer, credit card, PayPal)

23.3. Will the project be billed in milestones, or is there a specific payment schedule you would like to follow?

  1. Website Launch and Promotion:

24.1. How would you like to announce the launch of your new website? (e.g., social media, email newsletter, press release)

24.2. Do you have a plan for driving traffic and promoting the website after it goes live?

  1. Training and Support:

25.1. If your team will be managing the website, would you like us to provide training sessions on how to use the content management system (CMS)?

25.2. How long do you expect to need our support after the website launch?

  1. Future Enhancements and Updates:

26.1. Are there any specific features or enhancements you envision adding to the website in the future?

26.2. Will you be open to a retainer agreement for ongoing updates and improvements?

  1. Project Completion and Handover:

27.1. Upon project completion, we will provide you with all necessary files, assets, and documentation related to the website. How would you like these delivered?

27.2. Do you have any specific requirements for the handover process?

  1. Non-Disclosure Agreement (NDA):

28.1. If required, we are willing to sign a Non-Disclosure Agreement to protect the confidentiality of any sensitive information shared during the project.

  1. Feedback and Communication:

29.1. We highly value your feedback throughout the project. How would you prefer to provide feedback and track project progress?

29.2. What is your preferred mode of communication for regular updates and discussions?

  1. Additional Information:

30.1. Is there anything else you would like to share or ask about?


Can I use these questionnaires for all types of web design projects?

Yes, these questionnaires are versatile and can be adapted for various web design projects, from small business websites to e-commerce platforms.

How do I prioritize the questions in the questionnaire?

Start with the most critical aspects, such as project overview and branding, and then move on to more specific features and preferences.

Can I add or remove questions based on my client’s needs?

Absolutely! Feel free to customize the questionnaires to align with your client’s specific requirements.

Is it necessary to send the questionnaire in advance to the client?

Sending the questionnaire beforehand allows clients to prepare their responses, making the initial meeting more productive.

Are there any ready-made web design questionnaire templates available?

Yes, you can find web design questionnaire templates online as a starting point and customize them as needed.

Can the questionnaires help in avoiding misunderstandings during the project?

Yes, comprehensive questionnaires reduce the chances of miscommunication and ensure that both parties are on the same page.


These 100 best web design questionnaires provide a robust foundation for gathering essential information from your clients. Remember, effective communication is key to delivering a website that meets and exceeds your client’s expectations. Tailor the questionnaires to each project, and utilize the insights gained to create exceptional web designs that resonate with your client’s vision and goals. With these questionnaires in hand, you’ll be equipped to embark on successful web design projects and create impactful online experiences for your clients.

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