August 2023 - Ubaid Karakkadan

facebook ads or boosted posts which is better

Facebook Ads or Boosted Posts: Which is Best?

Hey there! So, you know how nowadays almost everyone is on their phones, scrolling through stuff on Facebook? Well, that’s where social media marketing comes in—it’s like a way for businesses to talk to those phone-scrolling folks and tell them about cool stuff. y there! So, you know how nowadays almost everyone is on their phones, scrolling through stuff on Facebook? Well, that’s where social media marketing comes in—it’s like a way for businesses to talk to those phone-scrolling folks and tell them about cool stuff. Now, on Facebook, there are two big ways businesses can get their messages out: “Ads” and “Boosted Posts.” These are like tools in a toolbox. But people tend to be confused about which one to choose; Facebook Ads or Boosted Posts. We’re here to make it super easy for you to pick the right tool for your job. Don’t worry, we’re going to break it down step by step and make it feel like a breeze. Ready to find out if you need a Facebook ad or if boosting a post is more your style? Let’s do this! Understanding Facebook Ads Alright, let’s break down Facebook ads into bite-sized pieces! Imagine these as special messages that businesses create to stand out while you’re scrolling through your Facebook feed. What are Facebook ads? Think of them as eye-catching posters that businesses make to share their cool stuff. These posters can be pictures, videos, or even a slideshow of pictures—like a mini-storybook. You’ve probably seen them in your feed, right? Different Kinds of Ads: These posters come in different shapes. Some are single images, like a photo of a tasty burger. Others are videos that show you how to do something fun. There’s also the “carousel,” which is like a slide show of pictures that you can swipe through, kind of like flipping pages in a book. Where Ads Show Up: These ads don’t just sit around; they pop up on your feed, right alongside posts from your friends and family. So, as you’re checking out cute puppy videos or your cousin’s vacation photos, you might see one of these ads too. Reaching Specific People: This is where it gets interesting. Businesses can choose who sees their ads. Let’s say you’re really into cooking and gaming. Businesses can use Facebook ads to show cooking gadgets to foodies like you and gaming stuff to fellow gamers. It’s like they’re having a chat just with people who’d love their stuff. Perks of Using Ads: When businesses use these special ads, they can reach a whole bunch of people, not just the ones who follow them. It’s like their message travels to more people. Also, they get to peek behind the scenes and see if their ads are doing well. They can know things like how many people clicked, liked, or even bought something because of the ad. It’s like having a secret map to measure success. So, remember, Facebook ads are like attention-grabbing posters that businesses use to talk to you and others like you. They’re super useful for getting the word out about cool stuff! Understanding Boosted Posts Alright, let’s unravel the mystery of boosted posts! Imagine these as your regular posts on a turbocharge; they get a boost to stand out and catch more eyes. Defining Boosted Posts: Think of boosted posts as your everyday posts, but with a little bit of magic. When you “boost” a post, you’re giving it a superpower to reach more people than it usually would. Boosted vs. Regular Posts: Regular posts are like sharing photos and thoughts with your buddies. But boosted posts are like those same photos and thoughts, but shown to a larger audience beyond just your friends. It’s like turning up the volume so more people can hear you. How Boosting Works: Boosting is like giving your post a small amount of money. This money makes your post pop up in more people’s feeds—people who might not be your friends but are interested in what you’re sharing. It’s like waving to people across the street, saying, “Hey, check out my awesome post!” Boosting Benefits: Boosting is super user-friendly. You don’t need to be a tech wizard to do it. It’s like pressing a “boost” button to make your post get more attention. And guess what? The boost works quickly. You’ll notice more likes, comments, and shares in no time. It’s like getting a bunch of high-fives for your post! So, remember, boosting is like adding a little magic to your posts. It helps your stuff get seen by more people, and it’s so easy to do! Choosing Facebook Ads or Boosted Posts Okay, now it’s decision time: Should you go for Facebook Ads or Boosted Posts? Let’s make it crystal clear. 1. Identifying your marketing goals: First things first, figure out what you want to achieve. Do you want more people to know about your brand, or are you looking to make sales happen? Your goals will help guide your choices. 2. When to use Facebook ads: 3. When to Use Boosted Posts: Budget Considerations Alright, let’s talk money! Budgeting is like deciding how much you’re willing to spend on making your posts shine. Here’s how to handle it for both Facebook Ads and Boosted Posts. 1. Facebook Ads Budgeting: Daily or Lifetime: You’ve got options here. You can set a daily budget, like “I’m spending $10 every day.” Or you can go for a lifetime budget, like “I’m spending $100 for this whole campaign.” Bidding Styles: There are two bidding styles. First, there’s CPC—that’s like paying every time someone clicks on your ad. Then there’s CPM—you pay for every thousand times your ad shows up, whether people click or not. 2. Boosted Posts Budgeting: Boosting Duration: Here’s the deal: The longer you want your post to shine, the more it might cost. If you want it to be the star of the show for a week, it might be pricier than just a day or

How can a Website Help a Small Business?

Leave a Comment / Web Design, Digital Marketing / By Ubaid K / 17 August 2023

In today’s digital age, we’re talking about, “How can a website help a small business?” This is important because businesses are now going beyond physical stores and entering the online world. The internet is a big part of our lives, and businesses, big and small, have to decide if they want to be online. Having a strong online presence is no longer something extra, but something necessary. Think of it like a shop that’s open all the time on the Internet. This is where small businesses can grow and succeed. And the tool that helps them do this is a well-made website. In today’s digital age, we’re talking about, “How can a website help a small business?” This is important because businesses are now going beyond physical stores and entering the online world. The internet is a big part of our lives, and businesses, big and small, have to decide if they want to be online. Having a strong online presence is no longer something extra, but something necessary. Think of it like a shop that’s open all the time on the Internet. This is where small businesses can grow and succeed. And the tool that helps them do this is a well-made website. 11 ways a website can help a small business 1. Increased Online Visibility: In the vast digital expanse, where billions of searches are conducted every day, the battle for visibility is fierce. This is where a website becomes the beacon that guides potential customers to your small business. Gone are the days of relying solely on physical advertisements or local directories. With a website, your business becomes a virtual storefront accessible to anyone with an internet connection, transcending geographical limitations and time zones. A Click Away from Discovery: Having a website ensures that your business is just a click away from being discovered by individuals seeking the products or services you offer. It acts as a digital introduction, showcasing your offerings, values, and uniqueness to the world. The Search Engine Conundrum: Enter search engines – the gateways through which most online journeys begin. Search engines like Google have become the modern-day marketplaces, where users enter their queries in pursuit of solutions. A well-optimized website can act as your business’s ambassador to these search engines. The Role of Search Engines: When users search for relevant keywords related to their business, search engines use complex algorithms to deliver the most relevant results. Here’s where your website’s optimization comes into play. Optimization’s Power: Through Search Engine Optimization (SEO), you can tailor your website’s content and structure to align with the criteria search engines value. By strategically placing keywords, optimizing meta descriptions, and ensuring fast loading times, your website can ascend in search engine rankings. Climbing the Rankings: The higher your website ranks on search engine results pages (SERPs), the more likely it is to be clicked on. Research shows that users predominantly click on the top few results, making a high ranking crucial for visibility. Local and Global Discoverability: A well-optimized website not only aids global visibility but also enhances local discoverability. When users nearby search for services in their vicinity, search engines consider location-based signals to provide relevant results. Having your business listed with accurate location information on your website can significantly boost local visibility. In essence, having a website positions your small business where people are already looking – online. It provides a platform where potential customers can find you effortlessly, whether they’re around the corner or on the other side of the world. Through effective SEO strategies, your website becomes a contender in the search engine arena, increasing its chances of being showcased prominently in search results. As we move forward in this digital age, the value of increased online visibility cannot be overstated – it’s the gateway to connecting with a wider audience and expanding your business’s reach. 2. 24/7 Accessibility: In a world that never sleeps, the concept of time zones and operating hours has taken a backseat to the convenience of round-the-clock accessibility. This paradigm shift is one of the fundamental advantages that a website brings to small businesses – the ability to cater to customers’ needs and inquiries at any time of the day or night. The Always-Open Digital Door: Imagine having a storefront that never closes its doors, where customers can step in and explore your offerings regardless of whether it’s dawn or dusk. A website embodies this concept, providing an always-open virtual space for customers to interact with your business whenever they desire. Convenience Redefined: Traditional physical stores come with the limitation of operating hours. Customers might need to rush after work or alter their schedules to align with store timings. A website breaks free from this constraint, granting customers the freedom to browse, inquire, and even make purchases at their convenience – whether it’s during their lunch break, after dinner, or in the wee hours of the morning. Global Reach, Local Convenience: The 24/7 accessibility offered by a website is especially valuable in a world where global markets are interconnected. While your business may be based in one time zone, potential customers from different corners of the world can access your website without being hindered by time differences. Immediate Information Gratification: With a website, customers don’t need to wait for business hours to get information. They can find details about your products, services, prices, and contact information instantly. This can streamline their decision-making process and reduce the frustration of delayed responses. Personalized Interaction: Additionally, many websites employ features like chatbots or contact forms that allow customers to interact and receive responses even when your team isn’t actively available. This personalized interaction contributes to customer satisfaction and can lead to a seamless experience. Contrast with Physical Stores: This 24/7 accessibility stands in stark contrast to the traditional model of brick-and-mortar stores. While physical stores have their merits, they come with limitations that are overcome by the boundless availability of a website. Physical stores necessitate shutting down for maintenance, holidays,

Web Design Questionnaire for Clients-60+ Questions with PDF Checklist

Leave a Comment / Web Design / By Ubaid K / 5 August 2023

Effective web design is not just about creating visually appealing websites; it’s about understanding the client’s goals, target audience, and unique requirements. A well-structured web design questionnaire is a powerful tool that helps web designers gather essential information and insights from clients. In this article, we’ve compiled the 100 best web design questionnaires to empower you with the knowledge needed to craft engaging and impactful websites. From questions about design preferences to content strategy, let’s explore the key areas you need to cover with your clients. Web design Questionnaire for clients with 60+ questions 1.1. What is your company name? 1.2. Briefly describe your company and its services/products. 1.3. Who is your target audience? 1.4. Do you have an existing website? If yes, what is the URL? 1.5. What are your main goals for the new website? 2.1. Do you have a logo? If not, do you need assistance in creating one? 2.2. What are your preferred colors and branding guidelines? 2.3. Are there any specific websites that inspire you or align with your design preferences? 3.1. Do you have written content prepared for the website? 3.2. Will you need assistance in creating or editing content? 3.3. Do you have high-quality images or will you need stock images? 3.4. Do you require a blog/news section on your website? 4.1. What is the primary purpose of your website (e.g., e-commerce, portfolio, informational)? 4.2. Do you need a content management system (CMS) to update the website yourself? 4.3. Are there any specific features or functionalities you want on the website? 4.4. Will you need multi-language support? 4.5. Are there any integrations required (e.g., payment gateways, CRM, email marketing)? 5.1. Is it important for your website to be mobile-responsive? 5.2. How do you envision the website on different devices (e.g., smartphones, tablets)? 6.1. Do you require search engine optimization (SEO) services? 6.2. Will you need help setting up website analytics (e.g., Google Analytics)? 7.1. Do you need an online store? 7.2. How many products do you plan to sell? 7.3. Are there any specific payment gateways you want to use? 7.4. What shipping options do you offer? 8.1. What is your desired timeline for completing the website? 8.2. Do you have a budget in mind for the project? 9.1. Will you require ongoing website maintenance and support after launch? 9.2. Are you interested in website hosting services? 10.1. Do you have any specific legal requirements or privacy policies that need to be included? 11.1. Have you drafted any specific terms and conditions for the website’s usage? 11.2. Are there any disclaimers or legal notices that need to be included on the site? 12.1. Do you want to integrate your social media profiles into the website? 12.2. How would you like social sharing options to be implemented? 13.1. Is web accessibility a priority for your website? (i.e., ensuring it can be easily used by people with disabilities) 13.2. Do you have any specific accessibility requirements? 14.1. Are there any competitor websites you would like us to analyze for inspiration or benchmarking? 14.2. What features or elements from competitor websites do you find appealing? 15.1. How frequently do you anticipate making updates to the website? 15.2. Will you or your team require training on how to manage the website and its content? 16.1. Who will be the primary point of contact for project approval and decision-making? 16.2. What is the preferred method of communication for project updates and discussions? 17.1. Do you have any specific security requirements for the website, especially if it involves handling sensitive data? 18.1. How do you envision the testing process for the website before launch? 18.2. Are there any specific testing scenarios or use cases we should focus on? 19.1. Will you require all intellectual property rights and ownership of the website and its assets upon completion? 19.2. Are there any copyrighted materials or licenses we need to consider? 20.1. Will you need ongoing support and maintenance services after the website is live? 20.2. How soon do you expect issues or bugs to be addressed after reporting them? 21.1. Would you be willing to provide a testimonial or referral once the project is successfully completed? 22.1. How will you signify your approval and acceptance of the final website design and functionality? 23.1. Before we proceed, we will prepare a formal agreement outlining the scope of work, deliverables, timelines, and payment terms. Please review and sign this agreement to initiate the project. 23.2. What is your preferred method of payment? (e.g., bank transfer, credit card, PayPal) 23.3. Will the project be billed in milestones, or is there a specific payment schedule you would like to follow? 24.1. How would you like to announce the launch of your new website? (e.g., social media, email newsletter, press release) 24.2. Do you have a plan for driving traffic and promoting the website after it goes live? 25.1. If your team will be managing the website, would you like us to provide training sessions on how to use the content management system (CMS)? 25.2. How long do you expect to need our support after the website launch? 26.1. Are there any specific features or enhancements you envision adding to the website in the future? 26.2. Will you be open to a retainer agreement for ongoing updates and improvements? 27.1. Upon project completion, we will provide you with all necessary files, assets, and documentation related to the website. How would you like these delivered? 27.2. Do you have any specific requirements for the handover process? 28.1. If required, we are willing to sign a Non-Disclosure Agreement to protect the confidentiality of any sensitive information shared during the project. 29.1. We highly value your feedback throughout the project. How would you prefer to provide feedback and track project progress? 29.2. What is your preferred mode of communication for regular updates and discussions? 30.1. Is there anything else you would like to share or ask about? Downloadable PDF Checklist: Web Design Questionnaire for Clients – Checklist PDF

How much does it cost to build a website for a small business in India

Leave a Comment / Web Design / By Ubaid K / 5 August 2023

In today’s digital era, having a strong online presence is crucial for small businesses to thrive. Building a website is one of the primary steps toward establishing that presence. However, the cost of website development can vary significantly based on various factors. This article delves into the key elements that influence the cost of creating a website for a small business in India. From domain and hosting expenses to design and development costs, we’ll cover it all. So, let’s explore the ins and outs of website development costs in India. How Much Does It Cost to Build a Website for a Small Business in India? Developing a website for a small business in India involves several components, each contributing to the overall cost. Here’s a detailed breakdown of what you can expect: 1. Domain and Hosting Costs: The first step in creating a website is selecting and registering a domain name (e.g., www.yourbusinessname.com) and securing hosting services. Domain prices can range from as low as a few dollars to a premium cost for sought-after names. On average, you can expect to spend around Rs 500-700 per year for a standard domain. Hosting costs depend on the type of hosting (shared, VPS, or dedicated), the provider, and the period. Monthly hosting fees in India typically vary from Rs. 69 per month on a 4-year plan. You will also get a 1-year free domain with a 1-year or more hosting plan. 2. Website Design and Development: The design and development phases are crucial for crafting a visually appealing and functional website. Costs here can be highly variable, depending on the complexity of your site, the features you want, and the expertise of the developers. For a basic small business website, you may spend anywhere between Rs 2999 to Rs 7000. However, for more sophisticated websites with e-commerce capabilities or custom functionalities, the cost could escalate to Rs 7000 and above. 3. Content Creation: Compelling content is the backbone of any successful website. Hiring a professional content writer can add to your expenses. The cost will depend on the amount of content needed and the expertise of the writer. For small business websites, content creation expenses start at Rs. 200, depending on the number of words. 4. E-Commerce Functionality: If your small business website involves selling products online, you’ll need e-commerce functionality. This could increase the development cost due to the integration of secure payment gateways and inventory management systems. The budget start around Rs. 7000 for incorporating e-commerce features. 5. Mobile Responsiveness: In today’s mobile-centric world, ensuring your website is mobile-responsive is essential. Mobile optimization can add around 20% to 30% to the overall development cost. 6. Search Engine Optimization (SEO): Optimizing your website for search engines helps improve its visibility and reach. While some web developers include basic SEO in their packages, advanced SEO services may require additional investment. The budget starts at around Rs.1500 for SEO services. 7. Maintenance and Updates: Once your website is up and running, you’ll need to account for ongoing maintenance and updates. Depending on your requirements, you may spend around Rs.200 to Rs 2000 per month on maintenance. 8. SSL Certificate: For security and data encryption, especially for e-commerce sites, an SSL certificate is essential. SSL certificate costs typically range from Rs. 800 to Rs. 2000 per year. But today, many hosting providers include free SSL in their hosting plans. FAQs Q: Can I build a website for free using website builders? Yes, there are several website builders that offer free plans with limited features. However, for a professional-looking and feature-rich website, it’s advisable to invest in a custom domain and premium hosting. Q: Are there any hidden costs in website development? Some website developers might charge additional fees for custom features or post-launch support. Ensure you have a clear contract outlining all costs before starting the project. Q: How long does it take to build a small business website? The timeline for website development varies based on complexity. A simple website could take a few days, while more intricate projects may require a few months. Q: Can I update my website content on my own? Many websites are built on content management systems (CMS) like WordPress, enabling easy content updates without technical knowledge. Q: Can I hire a freelancer for website development? Yes, hiring a freelancer is an option. However, consider their expertise and portfolio before making a decision. Q: Is it necessary to hire a web hosting service separately? Yes, web hosting is a separate service that stores your website files on a server, making them accessible on the internet. Conclusion: Building a website for your small business in India is an investment that can yield significant returns. By understanding the factors influencing the cost, you can make informed decisions that align with your budget and requirements. Remember to prioritize functionality, user experience, and mobile responsiveness when planning your website. Always seek professional assistance to ensure your website reflects your brand identity and serves as a powerful marketing tool for your business. Want a business website? Get a Free Quote

How to see who blocked you on Instagram

Leave a Comment / Social Media Marketing, Instagram Marketing / By Ubaid K / 2 August 2023

Instagram is a popular social media platform where connections and interactions are central. But what if you suspect that someone has blocked you on Instagram? You might notice a sudden disappearance of their profile from your followers’ list or their posts not showing up in your feed. If you’re eager to find out if you’ve been blocked, worry not! In this article, we’ll walk you through the methods to see who blocked you on Instagram, ensuring you stay informed about your connections. How to See Who Blocked You on Instagram Method 1: Check the User’s Profile The most straightforward way to determine if someone has blocked you on Instagram is to visit their profile directly. Follow these simple steps: Method 2: Use a Third-Party App Several third-party apps claim to offer insights into who has blocked you on Instagram. While these apps might seem tempting, they come with risks, including potential privacy violations and account security issues. It’s crucial to exercise caution when using such apps, as they can compromise your data and violate Instagram’s terms of service. Method 3: Look for Mutual Connections If you suspect that someone has blocked you, check if you have any mutual connections with that user. Ask a trusted friend or a different Instagram account to search for the user’s profile. If your friend can view the profile while you can’t, it suggests that you might have been blocked. Also read : 30 creative Instagram story ideas Method 4: Search for Past Conversations If you’ve had previous conversations with the suspected user through direct messages, try searching for those messages. If you can’t find any chat history, it could indicate that the user has blocked you. Method 5: Check Comments and Likes Review the comments and likes on your posts to see if the user’s interactions are still visible. If their comments or likes are no longer visible on your posts, it could imply that they have blocked you. Method 6: Temporary Restrictions Keep in mind that there might be instances where you face temporary restrictions on Instagram, such as server issues or network glitches. If you suspect you’ve been blocked, wait for some time and try again later before drawing conclusions. Method 7: Cross-Verify with a New Account Consider creating a new Instagram account and searching for the suspected user’s profile. If you can view their profile from the new account, it’s likely that you’ve been blocked on your original account. Method 8: Respect Privacy Boundaries Remember that blocking is a personal decision, and respecting others’ privacy choices is essential. If someone has chosen to block you, it’s best to accept their decision and avoid any unwanted confrontations. Also read : Ultimate Guide to Instagram Stories Frequently Asked Questions (FAQs) Conclusion Being blocked on Instagram can be disheartening, but knowing how to see who blocked you can provide clarity and closure. Utilize the methods shared in this article to uncover the truth about your connections. Remember to respect others’ privacy choices and focus on building positive relationships on social media. Happy Instagramming!